I love this red salt - just ran out and had to order another jar. My 8 year old niece just requested that I buy her a jar for Christmas so she can have her own! I use it on pizza, on salsa, & on guacamole. Adds such a great flavor and the red color is a nice contrast to guacamole, tomatillo salsa and green chile. I will always have this one on hand and I did get my niece a jar - if she is going to put a little bit of salt on something it may as well be a great one! I love HEPP'S - I discovered them at the Mar Vista Farmer's Market in So Cal and have never bought a flavor that I didn't love.